A Partnership Proposal

The Official
Vehicle of Brunch

A curated six-week activation putting your vehicle at the center of America's biggest social dining occasion — built with DriveShop, hyper-local creators, and this country's most iconic brunch destinations.

RSVP to Be the Official Vehicle Walk Through the Experience

"Brunch is America's favorite social dining ritual."

3 in 4
Americans look forward to brunch
5%
Longer stays when brunching out
6%
More spend per table
NYC
Example hero market
Seasonal Sweet Spot
Fall.
Cooler days. Warmer vibes. The most social, most comfortable, most aspirational season to connect — with New York City as the example market for this proposal.
The Sizzle Reel

The Official Vehicle of Brunch — see it in motion.

The Experience

A curated six-week brunch program, built for your city.

Part I
Kickoff brunch outside The Odeon

Kickoff Brunch

An iconic NYC venue hosts the launch — dealer invites, a 30-minute test-drive check-in, and a full hosted brunch, chauffeured home.

Iconic Venue
The Odeon
Dealer
Invites
Test-Drive
Check-In
Hosted
Brunch
Chauffeur
Home
Part II
Delivered vehicles Curated brunch destinations Chauffeur ride home

Six-Week Creator Series

Three creators a week for six weeks — vehicles delivered, driven to curated NYC brunch destinations, then chauffeured home.

Sunday in BrooklynBuvetteCafé ClunySadelle's
Part III
Ultimate rooftop brunch

Ultimate Brunch

A sweepstakes-driven winner weekend: a hotel stay and a hosted rooftop brunch with a creator, high above the city.

Winner
Weekend
Hotel
Stay
Hosted Brunch
w/ Creator
The Creators

Hyper-local voices, by lane.

Selected by lane of influence to move culture, credibility, and conversion — built with creators who make the market feel real.

Danielle Bernstein — @weworewhat — Fashion & Lifestyle
Tina Leung — @tinaleung — Style & Culture
Dan Pelosi — @grossypelosi — Food & Hosting
New York Nico — @newyorknico — City Culture & Community
ChrisFix — @chrisfixit — Auto Enthusiast
The Content

Stories worth sharing.

A social-first content engine built to inspire, inform, and move people to brunch.

  • Kickoff hero reel
  • 18 creator placements
  • Brunch photo library
  • Sweepstakes launch assets
  • Paid social cutdowns
Drive to brunch
The reservation
What we ordered
Chauffeured home
Win the ultimate brunch
Reels
Stories
TikTok
Photos
Shorts
Distribution & Accelerator

A user journey that turns brunch culture into action.

1

Pinpoint Market & Objective

NYC / Tri-State. Objectives: traffic, test drives, brunch RSVPs, lead capture.

2

Build Content & Media Strategy

Audience insight, creator lanes, messaging, offer strategy.

3

Produce Content

Kickoff captures, creator brunch content, sweepstakes assets, premium cutdowns.

4

Launch Paid Media

Geo-target brunch neighborhoods and dealer radii; promote creator posts and RSVP offers.

5

Sequence & Retarget

Retarget video viewers, engagers, site visitors, and entrants with dealer and offer messaging.

6

Convert

Book a test drive, RSVP for brunch, enter to win, or find a nearby dealer.

1Step 1 — Brunch is better driven
2Step 2 — Sunday rituals creator content
3Step 3 — Win the ultimate brunch experience
4Step 4 — Brunch. Drive. Connect. RSVP now
5Step 5 — Join us for brunch RSVP form
6Step 6 — Find a dealer and book a test drive
7Step 7 — You're in confirmation

← Swipe to see the full journey →

Paid Amplification

Micro-target brunch audiences across social, video, and search.

Retargeting

Sequential messaging that moves people from interest to action.

CRM Integration

Leads captured, deduped, and enriched in real time.

Measurement

Real-time reporting across the funnel: reach, engagement, leads, RSVPs, and test drives.

Budget Tiers

Built to scale. Designed to perform.

National

National

  • 2 kickoff events (NY + LA)
  • 18 creator brunches
  • Ultimate brunch sweepstakes
  • East/West content capture
  • National distribution
Estimated Investment
$570K–$680K
Regional

Regional

  • 1 kickoff city
  • 12 creator brunches
  • Smaller sweepstakes
  • Ultimate brunch
  • Regional distribution
Estimated Investment
$260K–$320K
Local

Local

  • 1 kickoff city
  • 6 creator brunches
  • Local contest
  • Ultimate brunch
  • Local distribution
Estimated Investment
$130K–$160K
National model shown here uses NYC as the hero market.
Partner With DriveShop

RSVP to Be the Official Vehicle of Brunch.

Let's walk through timelines, markets, and next steps. Book time directly with our partnerships team below.

Book a Meeting

You'll be taken to our scheduling page to pick a time that works for you.

DriveShop — The Official Vehicle of Brunch