Kia / Product Launch Events

To launch the new 2015 Kia Sedona, Optima and Sorento, DriveShop championed a tour of product launch events for social influencers and automotive media. Bringing together Kia PR representatives and social media influencers for multi-day drive events gave the media a chance to connect with Kia vehicles and people in new ways. The results were impressive: 1,000+ unpaid social influencer vehicle placements for Kia, 700 million+ social influencer reach, and a 95% publication rate of full Kia vehicle reviews including original content, photos and videos within 7 days of the experience.