Chevy ride and drive
State Fair of Texas
The State Fair of Texas draws over 3.5 million people every year, making it one of the largest consumer events in the country. Working with Chevrolet and Jack Morton Worldwide, DriveShop designs, builds and operates two simultaneous ride and drive courses on 6 acres inside of the fair grounds. Over the past two years the event has a been a stage for introducing the first public test drives of new Chevrolet models including the Silverado, Corvette and Colorado. With 24 vehicles and 60+ staff working for 27 straight days we produced over 50,000 test drives in one event. It’s true. Everything’s bigger in Texas!