RAM / Detroit Hoedown
When Motown goes country, it goes country in a big way. The annual Detroit Hoedown is a multi-day country music festival in the heart of Motor City. As the official vehicle partner of Detroit Hoedown, RAM trucks turned to DriveShop to create a test drive activation for RAM fans in Detroit. The DriveShop team customized our mobile off-road course into a compact 180’ x 150‘ footprint right in the middle of the festival. DriveShop in-vehicle hosts conducted thousands of rides in full-size light-duty and heavy-duty RAM trucks across, through and over a variety of obstacles to show off RAM capabilities to country music fans. Participating fans even got the chance to win VIP seats, in the bed of a RAM truck on the side of the stage for the main stage performance each night.