With the evolution of Mazda vehicles and brand message to a design focused driver experience and upscale approach to their line-up, the premium alternative automaker turned to the DriveShop team to create a test drive experience worthy of their new vehicles. We created multiple, modular test drive environments with an upscale appeal and guest experience for Mazda test-drive patrons. From auto shows to athletic events to music festivals, the DriveShop tour visited dozens of events the country, conducting hundreds of test-drives every day for the next generation of zoom-zoom enthusiasts.